Work / Founder and CEO
Jan 3, 2022
Jan 3, 2022
InBetween
InBetween
InBetween
Finding the perfect place to meet, eat or drink is difficult - there are so many options, and people seem to have increasingly specific or obscure eating preferences. Enter InBetween - a service that enables digital businesses to interface with bricks-and-mortar stores to find the perfect place for their users' needs.
Finding the perfect place to meet, eat or drink is difficult - there are so many options, and people seem to have increasingly specific or obscure eating preferences. Enter InBetween - a service that enables digital businesses to interface with bricks-and-mortar stores to find the perfect place for their users' needs.
Finding the perfect place to meet, eat or drink is difficult - there are so many options, and people seem to have increasingly specific or obscure eating preferences. Enter InBetween - a service that enables digital businesses to interface with bricks-and-mortar stores to find the perfect place for their users' needs.

What was the driving factor behind InBetween?
The Problem:
There is no easy way to find a tailored place based on a user's preferences, let alone multiple users.
The Solution:
A one-stop shop to quickly collect and compare user preferences and receive a list of places that match the user's wants, needs, and location.

What was the driving factor behind InBetween?
The Problem:
There is no easy way to find a tailored place based on a user's preferences, let alone multiple users.
The Solution:
A one-stop shop to quickly collect and compare user preferences and receive a list of places that match the user's wants, needs, and location.

What was the driving factor behind InBetween?
The Problem:
There is no easy way to find a tailored place based on a user's preferences, let alone multiple users.
The Solution:
A one-stop shop to quickly collect and compare user preferences and receive a list of places that match the user's wants, needs, and location.



Context:
In my view, the digital side of the meet-up space is one of the most under-served markets. Locals use Google and Apple Maps to look for places of potential interest, while tourists use TripAdvisor and travel blogs. None are terribly good at making it easy or fun to discover new and exciting places that match personal preferences.
Project Scope:
- An easy-to-use platform for finding the perfect place with complex preferences
- Can use the platform for multiple friends or family (on the app and off)
- Can find local establishments as well as the biggens
- Reduces the Paradox of Choice
- Quick and intuitive
- Fun, on app and off
Current Status:
We are in the early development and testing stages, with a basic prototype yielding exciting results. Our focus on what users really need initially created some challenging hurdles, but with recent technological advances, we are now storming ahead.
We will be releasing more information shortly. Anyone who signup will receive early access.
Context:
In my view, the digital side of the meet-up space is one of the most under-served markets. Locals use Google and Apple Maps to look for places of potential interest, while tourists use TripAdvisor and travel blogs. None are terribly good at making it easy or fun to discover new and exciting places that match personal preferences.
Project Scope:
- An easy-to-use platform for finding the perfect place with complex preferences
- Can use the platform for multiple friends or family (on the app and off)
- Can find local establishments as well as the biggens
- Reduces the Paradox of Choice
- Quick and intuitive
- Fun, on app and off
Current Status:
We are in the early development and testing stages, with a basic prototype yielding exciting results. Our focus on what users really need initially created some challenging hurdles, but with recent technological advances, we are now storming ahead.
We will be releasing more information shortly. Anyone who signup will receive early access.
Context:
In my view, the digital side of the meet-up space is one of the most under-served markets. Locals use Google and Apple Maps to look for places of potential interest, while tourists use TripAdvisor and travel blogs. None are terribly good at making it easy or fun to discover new and exciting places that match personal preferences.
Project Scope:
- An easy-to-use platform for finding the perfect place with complex preferences
- Can use the platform for multiple friends or family (on the app and off)
- Can find local establishments as well as the biggens
- Reduces the Paradox of Choice
- Quick and intuitive
- Fun, on app and off
Current Status:
We are in the early development and testing stages, with a basic prototype yielding exciting results. Our focus on what users really need initially created some challenging hurdles, but with recent technological advances, we are now storming ahead.
We will be releasing more information shortly. Anyone who signup will receive early access.
Finding that perfect place can be special! If only it happened more often...
Finding that perfect place can be special! If only it happened more often...
Finding that perfect place can be special! If only it happened more often...








For any enquiries about Inbetween, please feel free to drop me a line here.
For any enquiries about Inbetween, please feel free to drop me a line here.
For any enquiries about Inbetween, please feel free to drop me a line here.